Peter Smul
President
Security Choice

Peter manages Security Choice, which acquires customers for ADT Security Services. Prior to joining Red Ventures in 2006, he served as the chief operating officer of the NBA's Charlotte Bobcats franchise. He joined the Bobcats organization as chief financial officer in 2003 after spending over eight years in the NBA league office in a variety of roles. Most recently he was vice president, league development. Prior to his work with the NBA, Peter worked at Mercer Management Consulting and Credit Suisse First Boston. He received his bachelor's degree in economics and mathematics from Yale University and his MBA from the Harvard Business School.

Why did you join Red Ventures?
I joined Red Ventures in September 2006. I was eager to join a small but growing company in which I would be able to make an impact. Red Ventures is filled with smart, hardworking and fun people.

Why do you like working at Red Ventures?
There is a new challenge every day. There are endless opportunities to tie the brands that we represent to new marketing channels. And there is a terrific culture at Red Ventures - one that fosters creativity, intelligent risk taking, pursuit of excellence and a lively work environment.

What is the most interesting project you have worked on to date at Red Ventures?
The most interesting project I have worked on was the launch of our satellite radio marketing and sales efforts. Two weeks after I began at Red Ventures, we began our online marketing of satellite radio. A month after we launched, we began to ramp up for the strong holiday season sales period. Typically, we take an extremely analytical and methodical approach to new opportunities. However, due to the uniqueness of the holiday season, we were forced to operate in a "hurry up" mode. It was great to see our team come together under these circumstances.

What part of your personal development while at Red Ventures are you most proud of?
When I arrived at Red Ventures I hadn't worked in a direct-to-consumer marketing company. With the support of a great team of experienced professionals, we were able to not only launch our sales efforts, but to greatly exceed expectations for the holiday period.

When is the last time you laughed out loud - really laughed - here at the office?
One day, while immersed in the intensity of the holiday sales period, Ric Elias, one of the Red Ventures partners, walked into my office and told me he had just received a call from a senior executive at our satellite radio partner. He deadpanned that the executive was very upset that our sales agents had been referring customers to our partner's competitor. I was a little surprised by this, but told him I would find out what was going on. He asked me to look at one of our intranet reports that shows the results of each and every one of our phone calls with prospective customers. It indicated that we had in fact been referring customers to the competitor. My jaw dropped with surprise. Before I could get a word in, Ric confessed that one of our developers had written fake referrals into our system (at Ric's urging) to play a joke on me. It worked!


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